The Only Tech Tool You Need to Start a Digital Product Business (And How to Set It Up)

May 28

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You do not need five tools to start a digital product business.

You need one. And if you set it up in the right order, it handles your email list, your product delivery, your checkout, and your automations without you duct-taping three platforms together and hoping they talk to each other.

That tool is Kit. And I am going to walk you through exactly how to set it up.

I am a Migrations Expert at Kit. I have moved 30 plus businesses onto this platform and I have seen what separates the people who launch from the people who are still researching six months later. It is not talent. It is not tech skills. It is having a clear setup order and actually following it.

Here is what I see over and over: someone has a real offer. A course, a template, a membership, a workshop. The offer is ready. But they have spent three weeks reading comparison articles about email platforms, watching YouTube videos about which checkout tool is best, and opening free trials they never finish setting up. The offer sits there. Nothing gets launched.

The problem is not the platforms. The problem is decision paralysis. And the solution is not finding the perfect tool. It is picking one and setting it up.

Kit does everything you need in one place. Here is the set up order.

Step 1: Set Up Your Kit Opt-In Form

Before you sell anything you need a list. And before you have a list you need a way for people to join it.

In Kit go to Grow, then Landing Pages and Forms. Create a simple form. First name and email only. That is it. Every field you add is another reason for someone to close the tab. Keep it as simple as possible.

Connect your form to a sequence before you publish it. Which brings us to step two.

One thing people skip here: make sure your sending email address is confirmed and your sender name is set to your actual name or business name before you do anything else. If you skip this your emails can land in spam before anyone ever reads them. Go check it right now if you have not done it.

Step 2: Build Your Welcome Sequence

This is the most important automation you will ever build and most people either skip it entirely or send one email and move on. Do not do that.

Your welcome sequence does three things: introduces you, sets expectations for what it is like to be on your list, and mentions your offer. Not in a pushy way. Just in a this is what I do and this is how I can help you way.

In Kit go to Automations and create a new sequence. At minimum, write three emails.

Email one goes out immediately when someone joins. This is your introduction. Tell them who you are, what you do, and what they can expect from being on your list. Keep it short. Keep it warm. Write it like you are texting a friend who just asked what you do, not like you are presenting at a conference.

Email two goes out two days later. This is where you start giving value. Share something useful. A tip, a resource, a story that connects to the problem you solve. Start building trust before you ask for anything.

Email three goes out on day five. This is where you mention your offer naturally. Not a hard pitch. Just a here is what I have if you are ready for the next step kind of mention. One clear link. One low pressure ask.

That sequence runs automatically for every single person who joins your list from this point forward. You write it once. It works forever.

Step 3: Create Your Product

Go to Earn, then Products. Upload your file, set your price, connect Stripe. Kit handles the checkout page, the payment processing, and the file delivery.

You do not need a separate checkout tool. You do not need a separate delivery platform. You do not need to set up a Zapier automation to send someone their download link. It is already built into Kit.

Set up the checkout page. Write a short description of what they are getting. Keep the page clean. Test it yourself by going through the checkout flow as a customer before you send anyone there. You will catch things you would never notice otherwise.

Step 4: Set Up Your Post-Purchase Sequence

When someone buys, Kit can automatically trigger an email sequence. Go to Automations and create one that fires when someone completes a purchase.

At minimum this sequence should do three things: deliver the product or confirm access, thank them for buying, and tell them exactly what to do next. Do not assume they know. Tell them.

If you have another offer, this is where you mention it. Not in email one. Give it a few days. Let them get into what they just bought first. Then introduce the next thing naturally.

This sequence is also where your buyers start to feel taken care of. The experience after the purchase matters as much as the experience before it. A buyer who feels supported comes back. A buyer who gets their download link and then hears nothing from you does not.

Step 5: Send Regular Broadcast Emails

Once the automations are running your job is to show up in your subscribers' inboxes consistently with something worth reading.

In Kit go to Send, then Broadcasts. Write an email. Schedule it. Send it.

These are your regular touchpoints. The emails that are not automated. The ones where you share what you learned this week, what you are working on, what you figured out. The ones that keep you from being a stranger in someone's inbox.

Consistency here does not mean daily. It means regular enough that people remember who you are when they see your name. For most solopreneurs starting out that is once or twice a week.

The Part That Changes Everything

Once you have the basics running, Kit's tagging and segmentation system is where it gets genuinely powerful. And most people do not touch it until way later than they should.

Every single person on your list can be tagged based on what they opted in for, what they clicked, what they bought, and what they did not buy. And you can use those tags to send different emails to different people automatically.

The person who bought your beginner template gets different follow up than the person who has been on your list for three months and never clicked anything. The person who clicked the link about your membership gets tagged as interested and moves into a different sequence than someone who scrolled past it.

You are not blasting the same email to everyone. You are having a different conversation with each segment of your list based on what they actually care about.

And none of that is manual. You set it up once. Kit handles the routing. The right email goes to the right person at the right time without you touching anything.

That is not advanced marketing strategy. That is just Kit doing what it was built to do. And it is available to you right now, in the same account where you are building the rest of this.

What to Skip in Year One

While we are here, let me save you some time.

You do not need a separate landing page builder right now. Kit has landing pages built in. Use them.
You do not need a separate checkout tool. Kit handles checkout for digital products. Use it.
You do not need a CRM, a project management tool connected to your email platform, or a Zapier automation to do what Kit already does natively.

Every tool you add is another thing to learn, another subscription to pay for, and another place for something to break. The goal in year one is not a sophisticated tech stack. The goal is a working one.

Form. Welcome sequence. Product. Post-purchase sequence. Regular emails. That’s all you need. Start there. Add complexity only when the simple version stops working.

Still Stuck on Your Setup?

If you started building this and got stuck somewhere in the middle, or you have a half-working backend that you are not confident is actually working, that’s what my Fix My Sh*t Session is for.

90 minutes. You show me what you have. I find what is broken and we fix it together. You leave with a backend that actually works.

Book your session here.

chat soon,
Delana

P.S. Hey solopreneur! If you're ready to stop Googling and just get the thing set up, my shop has templates and mini-courses for exactly that. No fluff, no 40-hour course, just the done-for-you tools to get your business backend actually working. Check it out here! ✨